The subculture of electronic dance music: Developing a strategy for ZeeZout: from underground to event brand

ZeeZout is a young Dutch company focused at events in the (underground) house music. A strong believe in music as common ground between people leads ZeeZout as a growing brand in the Dutch electronic music scene. With different events throughout the Netherlands, ZeeZout is striving to build a strong brand in house music, both through earning the...

The Ideal Electric Bicycle for Commuters

This thesis represents a graduation project that was done for the early stage startup: Spaac. The alternative title is: A Design Intervention to Stimulate E-Bike Acceptance. A bicycle was designed to appeal to young commuters that currently do not ride e-bikes because of the social stigma. The Cultural Strategy of Douglas Holt was used to come...