How to create a sustainable customer growth strategy for a small brand: to leverage branding and design for sustainable customer growth

In order to realize sustainable customer growth, a company could adopt different strategies: opening up a new market, developing new products, etc. Based on the SWOT analysis, No Label is small and lacking capital, while its main target group (middle-class men, aged 25-45) is growing rapidly. Thus, No Label’s biggest opportunity lies in focusing...