Vantage Practice

In baansporten is de laatste jaren een ontwikkeling gaande om tijdregistratie te digitaliseren door het gebruik van transponders en detectielussen in de baan. Daardoor zijn nieuwe mogelijkheden ontstaan om ook naast het wedstrijdmoment de sportprestaties in te zien. Gedurende dit project is gewerkt aan een applicatie die op een overzichtelijke...

Sense Umbrella Connection and Desensitisation: Weather Witness

As of this moment there is a lack of data about rainfall in cities. To collect such data, IBM has started the Sense Umbrella Connection and Desensitisation project. For this project an umbrella was equipped with a piezoelectric sensor and a Bluetooth device to record the rain that falls on the surface of this umbrella. One downside of this...

Design as a product care enabler: Increasing consumers’ motivation to care more of their products

The relevance of persuasion for product care. Aiming at increasing users’ interest in sustainable consumption, different lines of research and initiatives ranging from frameworks for design to community-based approaches, have presented routes to support a transition from a linear economy to a circular economy. These models intend to extend the...

Design for Learning: Using data to measure and stimulate Learning Agility

In today’s volatile and disruptive business landscape, organizations experience intensified competition and an increased need to be more adaptive and dynamic in responding to change. In order to become more resilient, organizations need to shift from an efficiency focus to a learning focus. If everyone in an organization or ecosystem learns...

Mobile Ticketing: OV-betalen: A user-centred design vision for mobile ticketing in Dutch public transport

Mobile ticketing solutions are proposed as an alternative to the OV-chipkaart in a vision created by the Nationaal Openbaar Vervoer Beraad (NOVB), a council consisting of public transport companies, local governments and consumer organisations. By taking a user-centred approach, a design vision was developed for mobile ticketing in Dutch public...

Creating the drive: A new concept solution for commuters

As a master student of Strategic Product Design, the project has been executed at the Product Marketing division within the Consumer business unit of TomTom International BV in Amsterdam, the Netherlands. The project aimed at commuters; a group of frequent drivers, who did not feel appealed by current navigation solutions TomTom offers....

The Theory of Flow: Improving Human-Computer Interactions

This project presents the study of flow (perfect focus) as a possible solution to the modern decrease in attention span, especially in young professionals. Two separate tests were conducted to study the possibility of measuring productivity as a correlation of focus levels. These led to the creation of a software capable of tracking work...

Support rescue workers to cope with stress caused by highly demanding work

Develop a personal tool inspired by Traffic Light method that can support rescue workers to make quick and effective recovery from work related-stress so they can get back to their normal life.

DEMO: bridging public opinion for shared governance

The presence of a gap in the relationship between citizens and the political system is a phenomenon that knows no boundaries, which affects governments and political institutions at different scales.Citizens are dissatisfied about the current one-way political interaction held by an elite which is perceived as corrupt and distant. They would...

Enhancing retention for Otly!: A design strategy for Otly! that proposes strategic choices to improve their customer retention rate

Otly! is an Amsterdam based startup that aims to remove difficulties around digital money for children. The company aims to accomplish this by providing a safe financial ecosystem for children as well as their parents. With a pocket money app for both parents and children, Otly strives to introduce the first banking experience for kids. <br/><br...

Innovation Strategy for HILTI Netherlands to increase loyalty with consumable customers by virtue of dust regulations and sales force networking effectiveness.

Executive Summary “Talking is ordinary and anyone can do it, yet strategic conversations are as priceless as diamonds when running a business” This statement is essentially summarizing the solution and the problem of Hilti’s loyalty problem with consumable customers in one sentence. Hilti’s biggest resource to gain momentum, trust and loyalty...

Internet of Things in the kitchen: Design of a connected product

"Lella" is a system that allows users to follow and create recipes in a new way exploiting the internet of things technology. The system is composed by a cutting board, a dock station and an app.