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Van der Horst, M.B. (author)
This master thesis sets out to develop a product / service designed for the most valuable metric (across multiple action sports) and to present a gamified experience of this metric to the user. The thesis presents a roadmap stating what (action) sports should be targeted: kiteboarding, wakeboarding, snowboarding, surfing, and skateboarding. The...
master thesis 2016
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Wijnands, J. (author)
The project starts with the initial assignment of NightBalance BV. This medical start-up has patented technology that is able to reliably determine the position of a person while sleeping or lying in bed. In order to expand the company, they are actively looking to employ their developed technology in new markets. They decide to design the...
master thesis 2016
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Butler, Delilah (author)
Companies often encounter the challenge of trying to define exactly what it is that they do, what service they offer and how. Studio Dumbar, a design agency specialising in visual identity design, offline and online, faces such a challenge with its “strategy” service, additionally wishing to make it more transferable and less exclusively linked...
master thesis 2017
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Calderon Gonzalez, Alicia (author)
A new context where designers and other professionals from different fields are becoming increasingly more involved in tackling the daily challenges that we are facing as societies has emerged. Oak & Morrow, a strategic design studio based in Rotterdam, wants to position themselves among this context, by acquiring new knowledge on how their...
master thesis 2017
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de Jong, Puk (author)
Driving a significant part of the global economy, fashion represents one of the world’s leading industries. Currently, the fashion industry is radically reshaping by the forces of technology, globalisation and shifting consumer values. The top 3 words executives used to describe the fashion industry in 2016 were: uncertain, changing and...
master thesis 2017
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Orlini, Fabio (author)
The following thesis report carried out together with the company Roger Bacon and the Delft University of Technology illustrates the process and the outcomes of the graduation project. Roger Bacon is a Dutch start-up that has developed an unique process to design tailormade 3D printed eyewear. The graduation project has the goal of...
master thesis 2017
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Dijkstra, Ingeborg (author)
This Master thesis is about a future vision of Eindhoven Airbase, where growth is given a strategic direction towards 2050. As a result, a strategic innovation roadmap and the detailed implementation of this is evaluated. Eindhoven Airbase is part of a complex decision-making system, where multiple stakeholders are involved. The research in this...
master thesis 2018
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Hutter, Arne (author)
This report comprises a strategical design graduation assignment, drafted for the Strategic Product Design master at the Delft University of Technology. The project is commissioned by boardsport lifestyle brand Brunotti.<br/><br/><b>Project goal</b><br/>The many differences between Brunotti’s two product collections (boardsport hardware and...
master thesis 2018
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Jansen, Emil (author)
This master thesis is written for the master program Strategic Product Design in collaboration with Ecobloom and its members. The main objective was to create a holistic and strategic framework for start-ups to rapidly scale-up, while utilizing Ecobloom as a case study for implementation and evaluation.<br/><br/>Ecobloom is a start-up that...
master thesis 2018
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Buesink, Robert (author)
This graduation report was written by Robert Buesink in collaboration with Wonder Inc. and the Delft University of Technology. Wonder Inc. is a strategic design and innovation agency that was founded in 2008. For years they have been working on the creation of a Brand perception model. Wonder inc. believes that brands live in the mind of the...
master thesis 2018
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Celik, Pervin (author)
Increasing computing power, networking capabilities, rapid developments in information and communication technologies have made digital technologies part of our lives and changed the dynamics in the society and in the business world. (Demirkan, Spohrer, &amp; Welser, 2016; Svahn, Henfridsson, &amp; Yoo, 2009). While presenting numerous...
master thesis 2019
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Uwland, Jeroen (author)
Hallmark Cards has a long tradition as a global brand and has designed and sold a countless amount of greeting cards. However Hallmark is also under pressure, because the greeting card industry is declining and the younger target group is using more and more social media to send quick messages and to congratulate each other. Therefore, Hallmark...
master thesis 2019
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Parmar, Hardikkumar (author)
The concept of Venturedam was developed to solve societal challenges in India by nurturing the strength of the innovations made in the Netherlands. For Dutch startups to expand to a new market like India that has a considerable difference in the context, it is first required to redefine the value proposition and the business model specific to...
master thesis 2019
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Zaw, Thomas (author)
master thesis 2019
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Jongeling, Sanne (author)
To successfully introduce a new product to the market it is key to respond to consumer needs and values. In the dynamic marketplace of today, it is thus increasingly important to target the right market segment and to understand consumers in order to offer the right value at the right time. ENGIE, a services and energy company, currently...
master thesis 2019
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Middelhoek, Amber (author)
This master thesis describes the process of introducing a healthy vending concept in the Dutch market. This concept enables PepsiCo Benelux to increase the sales and visibility of their healthier product portfolio. This is done by introducing a new sales strategy: healthy vending machines which serve as a solution for daily snacking. It offers a...
master thesis 2019
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Schuurman, Melanie (author)
Voice-technology is, as the name entails, technology that enables the exchange of information through voice. As this technology is currently growing in adoption and usage of customers, the popularity at organizations and researchers is increasing noticeably as well. Normally new intelligence is associated with impressive high-end capabilities....
master thesis 2019
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Simons, Dasha (author)
Artificial intelligence (AI) is an emerging field which unleashes massive new (business) opportunities. The potential growth and broad application of the AI technology has great economic benefits however also severe societal implications. Simultaneously, ethical challenges arise with its development. Questions of values and ethics are becoming...
master thesis 2019
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Davidse, Max (author)
Organisations find it more and more difficult to deal with our changing times, as our world has drastically changed over the last decades. This has led us to believe that organisational theory and practice from the last decades just does not hold up anymore. They have created organisations that made sense then, but do not necessarily now....
master thesis 2019
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Rouwenhorst, Jasper (author)
A new approach is needed for redeveloping peri-urban railway stations in the Netherlands, like Amsterdam Lelylaan,to solve a set of pressing issues in their specific context: the monocentric character of many of our cities, the poor quality of public space around peripheral railway stations, and the disconnection between the local and the city...
master thesis 2019
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