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Kowlesar, Kavish (author)
PROBLEM The business and marketing environments of today are rapidly changing due to several trends in society and in the market (Kotler & Keller, 2016). To maintain their position, companies must continually renew their knowledge management systems. The emergence of information technology (IT)-based intelligence systems suggests more...
master thesis 2019
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Kostoulas, Nemo (author)
Otly! is an Amsterdam based startup that aims to remove difficulties around digital money for children. The company aims to accomplish this by providing a safe financial ecosystem for children as well as their parents. With a pocket money app for both parents and children, Otly strives to introduce the first banking experience for kids. <br/><br...
master thesis 2017
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Safarpour Erfani, Ramin (author), Bilstra, Cas (author), Koppers, Shane (author), List, Floris (author)
Omnicom Media Group (OMG) is a company heavily involved in marketing and advertising. Our client is Annalect, a solutions provider that helps the marketers of OMG to make data actionable. OMG has processed cookie data to help their marketers set up advertisement campaigns. They buy this cookie data from a 3rd party. They also manage, however, a...
bachelor thesis 2017
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Boom, B.P.C. (author)
Amsterdam-based startup Kollekt.FM has developed a B2B music streaming service called ‘Atmosphere’, which will be officially launched in the first quarter of 2017. The goal of this project is to formulate a marketing strategy for Atmosphere and design a deliverable that can be used for the launch. The Internal Analysis examines the capabilities...
master thesis 2016
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Fryde, C.T. (author)
This project was performed for Beppy (registered trademark of Ahsa International) that shifted from the initially targeted niche market to the mass consumer market with their ‘Beppy Soft Comfort tampon’. The challenge was to design marketing solution(s) and implementation strategies for the Beppy Soft Comfort tampon that can be applied...
master thesis 2015
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Azcarate-Aguerre, J.F. (author)
This thesis studies the potential of a Product-Service System applied to facades. It analyses the stakeholders involved in the decision-making process for new building constructions, and then evaluates the economic, functional, energetic and strategic advantages of a "leasable facade" for each of these parties. This work also explores a variety...
master thesis 2014
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Hoogreef, P.J.M. (author)
Recent media publications show that something is wrong in the food industry: financial win has become more important than ethics. Since 2008, Marqt has attempted to reconnect customers and suppliers, offering pure and high quality products. Marqt wants to expand by changing its image to gain a stronger market position and reach more customers....
master thesis 2014
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Studer, B. (author)
This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...
master thesis 2013
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Palazzo, F. (author)
This project was commissioned to investigate and assess the market potential of Gotcha’s new modules for pantograph monitoring and to deliver strategic advice on how to turn them into commercially successful products. The problem was tackled by carrying out an analysis of the internal and external environments and by conducting an in-depth...
master thesis 2013
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Castricum, N. (author)
This graduation report contains the development and outcome of a new experience marketing concept for Apenheul. From the very start of the strategic analysis, the concept has been developed to fit the Apenheul lifestyle and is combined with work from the field of designing for experiences. The concept has been detailed in terms of experience as...
master thesis 2013
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Wu, J.C. (author)
The graduation project is under supervision of TU Delft and ABN AMRO N.V. with the objective to strengthen and further develop an exclusive online community for the Next Generation clients of ABN AMRO. The Next Generation clients are the children of ABN AMRO’s top segment clients whose investable assets are more than EUR 25 million. The key...
master thesis 2013
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Aarden, T. (author)
Overall the retailers and centre management are not convinced to cooperate with each other. The basic condition for cooperation is insight in the surplus value of the cooperation and when applicable for retailers, the permission of the head office. It depends on the kind of cooperation if these aspects are present. The evaluation of the attached...
master thesis 2013
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Singh, G.V. (author)
UXUS has established itself as a design agency with a portfolio of award winning projects for clients in different market sectors. UXUS intends to establish itself as a strong player in the branded environments domain, which includes conceptualizing and designing different touch points in the customer’s journey of experiencing a brand. As an...
master thesis 2012
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Hooghiemstra, T.R. (author)
Dit onderzoek is gestart vanuit de ambitie om een bijdrage te leveren aan een andere manier van gebiedsontwikkeling, om antwoord te geven op de recente kanteling van de woningmarkt en het klantgericht ontwikkelen. De rol van de ontwikkelaar is onzeker geworden en zijn focus is verschoven naar de afzetmarkt. Nu de klant het meer voor het zeggen...
master thesis 2012
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Nacken, M.P.H. (author)
In this project a market activation strategy is developed for launch of Philips LED lamps in Asia Pacific. LED lamps are seen as the digital replacement of the incandescent lamp as invented by Edison 130 years ago. At the moment of writing LED lamps are ready for use in households. LED lamps can be considered as high technology products, dealing...
master thesis 2011
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Van der Schoot, R.J.A. (author)
A Housing association uses project development to suit the needs of their target group. In recent years some projects got a lot of media attention, because these project were not the projects housing associations should be doing according to the government, public and market parties. This research gives Dutch housing associations a management...
master thesis 2011
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Halbmeijer, M. (author)
The following study tends to conceptualize the desired price x quality level for the submitted proposals by project developers, during area development competitions under the EU tendering law in a non-public procedure, according to all involved actors. The target is to find the most suitable business strategy for a project developer to enter...
master thesis 2011
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Lysen, W.W. (author)
Loders Croklaan is a producer of vegetable oils and fats for the food industry. They have built a Creative Studio in which they can work together with customers on the application of their fats; developing chocolate products. They want to stretch the boundaries of what is possible in supporting the customer's product development process. This...
master thesis 2011
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Kovacevic, E. (author)
The main goal of this project is to investigate the best ways a new sustainable focus can be introduced in Uma - an interior design company located in Hanoi, Vietnam. In near future sustainable interior products developed in the company are going to be introduced to the Vietnamese market through Uma’s shops with the help of the new green retail...
master thesis 2011
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Asrianti, M. (author)
Nowadays, industries are become more open to conduct part of their research outside of their own companies. The industries can work together with an independent research institute like NELF Contract Research Organization (NELFCRO), the problem owner of the case that is used in this thesis research. The management of NELFCRO is aware of the...
master thesis 2010
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