Value Exploration of ‘the Internet of Things’ for Fashion Retail

The market share of physical retailers is in decline as they are having trouble competing with pure online players. Meanwhile, Philips Lighting is looking for solutions that offer more than mere functional light in an increasingly LED-based industry, to give retailers a competitive advantage over their rivals. This project was set out to explore...

Enhancing the in-store experience for female customers of a lifestyle brand

Tommy Hilfiger is one of the world’s leading lifestyle brands. Its style is recognized as classic American cool with a preppy twist. It delivers premium styling, quality and value to its worldwide customers. The brand has a wide variety of collections as well as a range of products. One of those collections is women’s sportswear (WSW):...

On- and offline retail channel integration strategy for Scotch & Soda B.V.

To date, the 120 official Scotch & Soda stores deliver a more engaging brand experience to the customer than the website. From the interior design to the trained store staff (supported by the Scotch Academy), customers can participate in and are exposed to an experience that is not currently being realized through the online channel. The retail...