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Daswani, Siddharth (author)History has taught us that not all innovation is good innovation. Just take for example the ecological devastation the DDT and the carcinogenic asbestos have caused. The advancement in new technologies like AI, IoT, autonomous robots and big data brings with it plenty of uncertainties, risks and ethical questions that need answers to if we wish...master thesis 2020
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Diercks, Inge-Lien (author)In the six years I have been walking around in this faculty, I have gained theoretical<br/>knowledge, but foremost gained practical handholds to design strategically. For this last stretch, I have defined a project brief with personal attachment, one that presents a complex problem that I wanted to find a solution for. <br/><br/>In collaboration...master thesis 2023
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Middelhoek, Amber (author)This master thesis describes the process of introducing a healthy vending concept in the Dutch market. This concept enables PepsiCo Benelux to increase the sales and visibility of their healthier product portfolio. This is done by introducing a new sales strategy: healthy vending machines which serve as a solution for daily snacking. It offers a...master thesis 2019
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Mendez Palencia, Cristina (author)The role of data in the strategic design field is unquestionable and essential, being a catalyst for creativity and decision making. Design teams gather large amounts of data at the beginning of projects, to understand how the context of the problem looks like and how they can get inspired for the ideation of the outcomes. In the context of this...master thesis 2021
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Hutter, Arne (author)This report comprises a strategical design graduation assignment, drafted for the Strategic Product Design master at the Delft University of Technology. The project is commissioned by boardsport lifestyle brand Brunotti.<br/><br/><b>Project goal</b><br/>The many differences between Brunotti’s two product collections (boardsport hardware and...master thesis 2018
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van Triet, Edda (author)The Dutch healthcare system is currently under a lot of stress. Contemporary social, technological, economic and political trends demonstrate an emerging pressure on both primary and secondary care. The trend with the most profound impact, is the growing amount of chronically ill patients, causing a high pressure on the workforce and on limited...master thesis 2020
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Buesink, Robert (author)This graduation report was written by Robert Buesink in collaboration with Wonder Inc. and the Delft University of Technology. Wonder Inc. is a strategic design and innovation agency that was founded in 2008. For years they have been working on the creation of a Brand perception model. Wonder inc. believes that brands live in the mind of the...master thesis 2018
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van der Gulik, Amber (author)The high quality public transport network implemented by R-net, short for Randstadnet, follows a product formula on multiple public transport modalities (bus, tram, metro, and train) and acts as a quality mark. R-net is a collaboration between six public transport authorities and nine operators. However, currently R-net is confusing the...master thesis 2021
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Dott, Jelle (author)Globally one-third of all food that is producedfor human consumption is wasted (FAO, 2013). Although it happens across theentire Food Supply Chain, 53% of all food waste in Europe takes place withinconsumers’ households (Stenmarck et al., 2016). All this waste has seriousconsequences for the environment and if we want to...master thesis 2020
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Dijkstra, Ingeborg (author)This Master thesis is about a future vision of Eindhoven Airbase, where growth is given a strategic direction towards 2050. As a result, a strategic innovation roadmap and the detailed implementation of this is evaluated. Eindhoven Airbase is part of a complex decision-making system, where multiple stakeholders are involved. The research in this...master thesis 2018
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Ildarabadi, Saeed (author)It is all about increasing fairness in the coffee industry. The coffee chain is not fair. This unfairness has been hidden from most of the actors in the coffee chain. The lack of communication is considered to be a vital element of the mentioned injustice. Moyee, a newly born company, has taken a different approach by shifting the value-adding...master thesis 2020
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Kuiper, Gittan (author)This graduation project aims to change the way people look towards self-development, and make self-development a norm in society so that people will be leading more meaningful and fulfilling lives. The School of Life Amsterdam is an organisation that aligned with this personal vision for society with their mission of helping people get more...master thesis 2021
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Celik, Pervin (author)Increasing computing power, networking capabilities, rapid developments in information and communication technologies have made digital technologies part of our lives and changed the dynamics in the society and in the business world. (Demirkan, Spohrer, & Welser, 2016; Svahn, Henfridsson, & Yoo, 2009). While presenting numerous...master thesis 2019
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Rouwenhorst, Jasper (author)A new approach is needed for redeveloping peri-urban railway stations in the Netherlands, like Amsterdam Lelylaan,to solve a set of pressing issues in their specific context: the monocentric character of many of our cities, the poor quality of public space around peripheral railway stations, and the disconnection between the local and the city...master thesis 2019
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Davidse, Max (author)Organisations find it more and more difficult to deal with our changing times, as our world has drastically changed over the last decades. This has led us to believe that organisational theory and practice from the last decades just does not hold up anymore. They have created organisations that made sense then, but do not necessarily now....master thesis 2019
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van der Meulen, Maarten (author)Jolly Dutch is a Dutch board game company that is trying to grow within the board game industry. The Dutch board game industry is growing rapidly, and it is perfect for new companies to take advantage of this. This report will show the possible opportunities for Jolly Dutch in the Dutch board game market. It will look into new possible...master thesis 2021
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Stegewerns, Bart (author)This thesis explored the company Trompenaars Hampden-Turner (THT), its offerings, activities and the context it works in. THT is a company originally founded in 1989 as the Centre for International Business Studies. Trompenaars Hampden-Turner is a relatively small niche consulting company which is renowned in the area of Culture for Business. It...master thesis 2021
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de Jong, Puk (author)Driving a significant part of the global economy, fashion represents one of the world’s leading industries. Currently, the fashion industry is radically reshaping by the forces of technology, globalisation and shifting consumer values. The top 3 words executives used to describe the fashion industry in 2016 were: uncertain, changing and...master thesis 2017
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Moll, Jordy (author)Success doesn’t come by following the beaten track, by following in the footsteps of the great visionaries of the past. No, success comes to those who dare to think differently, who dare to challenge and to do the unexpected. Starting a new brand requires this mindset, because only those who dare to think differently succeed. Back in 2018,...master thesis 2020
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Visser, Rose (author)95 % of all the buildings in the Netherlands rely on natural gas for heat. But in just 30 years, all of these 7 million homes must have said goodbye to gas forever. A complex project, since the alternative to gas, is not a one size fits all solution. There are several options and their feasibility is highly dependent on the neighborhood context....master thesis 2022