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Torres, M. (author)
Nowadays, innovation is embedded in an ever-changing scenario which requires companies to constantly reshape their upcoming strategic decisions. Reverse Innovation is a clear reflection of that transition landscape where significant differences in the level of development of countries influences how to innovate. To HEINEKEN, this new approach...
master thesis 2013
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Leufkens, R.T. (author)
Introduction: The nowadays economical developments in emerging countries, like Brazil, Russia, India and China (BRIC) ask for a new approach in global practice for multinational companies. Currently most products for emerging countries are simple modifications or defeatured products based on products first designed for developed economies....
master thesis 2011
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Homs, S. (author)
Océ, world leader in professional printing enjoys making big innovation steps. Designing products with great quality, reliability and user-friendly design. Océ is serving the professional large format CAD printing market with the excellent PlotWave 300 product. Unfortunately, SME’s in emerging markets can not afford the printer. Océ also wants...
master thesis 2011