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Ludden, G.D.S. (author), Schifferstein, H.N.J. (author), Hekkert, P. (author)
When people encounter products with visual-tactual incongruities, they are likely to be surprised because the product feels different than expected. In this paper, we investigate (1) the relationship between surprise and the overall liking of the products, (2) the emotions associated with surprise, and (3) the long-term effects of surprise. We...
journal article 2012