Searched for:
(1 - 1 of 1)
Creusen, M.E.H. (author), Pont, S.C. (author), Schoormans, J.P.L. (author)
This research is one of the first attempts to shed light on the influence of different lighting characteristics on consumer product perception. Study 1 looked at the influence of light level (i.e., brightness) and color temperature on consumer perception of a sneaker and a toaster. Study 2 assessed the influence of light diffuseness on consumer...
poster 2017