Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention

Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still...

What design can bring to the food industry

Even though designers are specifically trained to create and build new products, their contribution to innovation in the food industry is relatively small. The industry seems unfamiliar with the ways in which designers operate and may be unaware of the added value they may provide. Therefore, this article identifies the potential roles that...

Sustainability, Ethics and Nuclear Energy: Escaping the Dichotomy

In this paper we suggest considering sustainability as a moral framework based on social justice, which can be used to evaluate technological choices. In order to make sustainability applicable to discussions of nuclear energy production and waste management, we focus on three key ethical questions, namely: (i) what should be sustained; (ii) why...