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Venselaar, J. (author), Van der Kelft, D. (author), Van Aart, R. (author)
Most companies find it difficult to integrate sustainability in their business strategy in such way that it will ¬Ąpay off?. Sustainability with its opportunities and challenges are not understood in its real meaning for their business. A major factor is that a distinction in essential and non-essential (and even irrelevant) issues for the core...
conference paper 2010