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Venselaar, J. (author), Van der Kelft, D. (author), Van Aart, R. (author)
Most companies find it difficult to integrate sustainability in their business strategy in such way that it will „pay off?. Sustainability with its opportunities and challenges are not understood in its real meaning for their business. A major factor is that a distinction in essential and non-essential (and even irrelevant) issues for the core...
conference paper 2010