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Ma, W. (author), Schraven, D.F.J. (author), de Bruijne, M.L.C. (author), De Jong, Martin (author), Haiyan, Lu (author)
Place branding is seriously studied in various academic disciplines. Its impact on strategic development plays a vital role in processes of sustainable urban transformation. Place branding originated in tourism management and over time its research focus spilled over and evolved in environmental science, urban studies and public administration....
journal article 2019