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document
Luchs, M. (author), Scott Swan, K. (author), Creusen, M.E.H. (author)
conference paper 2014
document
Saaksjarvi, M.C. (author), Hellen, K. (author)
A product’s value proposition rests on the notion that it brings value to its customers. Typically, such value is created by having novel product functionality, superior technology, or new customer benefits, but value can also be created by adhering to what is fundamentally important to customers in their lives. Focusing on customers’ happiness...
journal article 2013
document
Wever, R. (author), Vogtländer, J. (author)
The classical sustainability perspective on packaging is to reduce the environmental impact or eco burden of the packaging, using life cycle assessment to evaluate different design alternatives. Simultaneously, the classical marketing perspective on packaging is to generate value through differentiation, for instance, by providing additional...
journal article 2012