The development of a reliable and valid scale to measure aesthetic pleasure in design

There is a lack of consistency regarding the scales used to measure aesthetic pleasure. They are often chosen ad hoc or derived from other research fields but never validated for design. Moreover, those scales often do not measure aesthetic pleasure in isolation, but instead include its determinants (e.g., novelty). Therefore, we developed a...

Design evaluation by combination of repeated evaluation technique and measurement of electrodermal activity

Consumer product design needs design evaluation for obtaining information about consumers’ preferences and liking to optimize market success. Such evaluations are usually conducted in simple single-shot studies where consumers only once have to evaluate, for instance, the attractiveness of a design. However, innovative designs often break common...