The three-step persuasion model on YouTube: A grounded theory study on persuasion in the protein supplements industry

Persuasion can be defined as an active attempt by a person to change the behavior and attitudes of others. The purposive attempt to influence one’s behavior can originate from different areas, and people who are able to do so are often referred to as influencers. Social media platforms such as Instagram or YouTube have become crucial platforms...

Bringing design practices to chemistry classrooms: studying teachers’ pedagogical ideas in the context of a professional learning community

Bringing design practices to chemistry education is gaining interest with recent science curriculum reforms emphasising design, and calls for integrated STEM education. Design is a central practice in the chemistry discipline, and could foster meaningful chemistry education. Although chemistry teachers are key in bringing design to chemistry...

Teachers’ core beliefs about improving transfer of algebraic skills from mathematics into physics in senior pre-university education

Students in senior pre-university education face difficulties in the application of mathematics in physics. This paper presents the results of a qualitative study on teachers’ core beliefs about improving the transfer of algebraic skills to physics. Teachers were interviewed about their beliefs regarding a transfer problem from mathematics to...

Teachers’ beliefs about improving transfer of algebraic skills from mathematics into physics in senior pre-university education

Students in senior pre-university education encounter difficulties in the application of mathematics into physics. This paper presents the outcome of an explorative qualitative study of teachers’ beliefs about improving the transfer of algebraic skills from mathematics into physics. We interviewed 10 mathematics and 10 physics teachers using...