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document
Van der Helm, A.W.C. (author), Bhai, A. (author), Coloni, F. (author), Koning, W.J.G. (author), De Bakker, P.T. (author)
lecture notes 2015
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Van der Helm, A.W.C. (author), Bhai, A. (author), Coloni, F. (author), Koning, W.J.G. (author), De Bakker, P.T. (author)
Three years after Zaatari camp was established in the Hashemite Kingdom of Jordan, to host Syrian refugees, its population has grown to 82,000 persons. Zaatari is one of the largest refugee camps in the world, in one of the most water scarce areas on earth. Since its establishment, drinking water has been delivered by trucks to communal...
conference paper 2015
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Visser, M.C. (author), Gattol, V. (author), Van der Helm, R. (author)
Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still...
journal article 2015