Facilities management and corporate real estate management: FM/CREM or FREM?

Purpose: This paper aims to explore similarities and dissimilarities between facilities management (FM) and corporate real estate management (CREM) regarding its history and key issues, and whether the similarities may result in a further integration of FM and CREM. Design/methodology/approach: The paper is based on a review of FM and CREM...

Aligning corporate real estate with the corporate strategies of higher education institutions

Purpose<br/>The purpose of this paper is to explore how corporate real estate (CRE) managers of higher education institutions formulate their CRE strategies and CRE operating decisions to align CRE with the corporate strategies of these institutions.<br/><br/>Design/methodology/approach<br/>An analytical alignment framework has been developed,...

Corporate real estate mirrors brand: a conceptual framework and practical applications

Purpose – The purpose of this paper is to show how international companies (can) use real estate as a means to reinforce corporate identity and to express brand values in order to evoke a positive image in today’s competitive world.<br/>Design/methodology/approach – The paper relies on a review of literature, seven case studies including...