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Khanna, C. (author), van der Voordt, Theo (author), Koppels, P.W. (author)
Purpose – The purpose of this paper is to show how international companies (can) use real estate as a means to reinforce corporate identity and to express brand values in order to evoke a positive image in today’s competitive world.
Design/methodology/approach – The paper relies on a review of literature, seven case studies including...
journal article 2013