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Saaksjarvi, M.C. (author), Hellen, K. (author), Tuunanen, T. (author)
This study examines the impact of design on customer upgrading frequency, and differentiates between functional and aesthetic aspects of design. For the empirical study, we conducted an intercept survey in Beijing and Shanghai with Chinese consumers (n=170) in a retail mall setting. The survey’s results suggest that the functional design aspects...
journal article 2014
Saaksjarvi, M.C. (author), Hellen, K. (author)
A product’s value proposition rests on the notion that it brings value to its customers. Typically, such value is created by having novel product functionality, superior technology, or new customer benefits, but value can also be created by adhering to what is fundamentally important to customers in their lives. Focusing on customers’ happiness...
journal article 2013