Wrapping up your message: Sustainable storytelling through packaging

Besides contributing to the actual sustainability performance of a product-packaging combination, packaging can also play a role in communicating about sustainability. Such green marketing aspects of packaging may either focus on the sustainability credentials of the packaging itself, or on the credentials of the product contained (or even the...

Balancing Environmental Performance with Sales Functionalities in Packaging for Consumer Electronic Products

Two major changes are currently taking place in the world of Consumer Electronics. They are, first, the relocation of production to low-wage countries, in particularly China. This results in longer distribution distances, which lead to a higher relative importance of this phase in the entire life cycle. To make this phase as efficient as...