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Baldassarre, B.R. (author), Calabretta, G. (author), Bocken, N.M.P. (author), Diehl, J.C. (author), Duygu, Keskin (author)
Design for Sustainable Development refers to the application of a design process to solve a problem related to sustainability, such as creating a pair of shoes that can be recycled or managing waste collection in a large city. Since the origins of this concept in the 1960s, Design for Sustainable Development has been evolving, gradually...
conference paper 2019
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Baldassarre, B.R. (author), Bocken, N.M.P. (author), Calabretta, G. (author), Diehl, J.C. (author), Duygu, Keskin (author)
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conference paper 2019
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Montijn, Myrthe (author), Calabretta, G. (author), van Erp, J. (author)
Digital innovations in-store are often unnecessary, unintuitive and uncomfortable and mostly make use of personal data for one-way messaging instead of meaningful interpersonal interactions. Digital initiatives are also more focused on enhancing the shopping experience (even unsuccessfully) instead of building consumer-brand relationship through...
conference paper 2018
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Bakker-Wu, S. (author), Calabretta, G. (author), Hultink, H.J. (author)
Brand experience is an important concept in marketing because it can affect brand loyalty, brand recall, and brand attitude. Brand experience design is therefore an important practice for companies to create favourable and meaningful experiences, through the design of various touchpoints that are in line with the brand values. This paper...
conference paper 2017
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Calabretta, G. (author), de Lille, C.S.H. (author), Beck, Caroline (author)
An increasing number of companies are embracing the transition from a product focus to a service focus in their offering in order to face the challenges of the experience economy. However such transition (i.e., servitization) is challenging, since it requires companies to change both their processes and their mindset. In this paper we propose...
conference paper 2017
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Baldini, Luca (author), Calabretta, G. (author), de Lille, C.S.H. (author)
In the past decades, universities’ involvement in socio-economic development, which goes along with their teaching and researching activities, has defined a new role for them in society’s ecosystem. This new role is often referred with the term of “entrepreneurial” university, whose objectives are positive societal, economic and environmental...
conference paper 2017
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Calabretta, G. (author), Gemser, G. (author), Karpen, I. (author)
In this paper, we integrate literature on service-dominant logic (SDL) and innovation to examine the role of designers and their practices for collaborative resource innovation. More specifically, in taking a co-creation perspective we uncover a portfolio of practices that facilitate resource integration and innovation among companies and...
conference paper 2015
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Moeller, K. (author), Steinman, J.C. (author), Calabretta, G. (author)
This research contributes to the ongoing since decades existing discussion on research in innovativeness, a term which in the past has been closely related to innovation measurement. Using bibliometric techniques like citation and co-citation analysis combined with factor analysis, cluster analysis and multidimensional scaling we examine the...
conference paper 2015
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Beck, C. (author), Calabretta, G. (author), de Lille, C.S.H. (author), van der Veen, O. (author)
conference paper 2014
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Calabretta, G. (author), Gemser, G. (author), Hekkert, P.P.M. (author)
conference paper 2014
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Calabretta, G. (author), Gemser, G. (author), Wijnberg, N.M. (author), Hekkert, P.P.M. (author)
To contain risks and increase the profitability of innovation efforts, firms frequently engage in joint innovation activities with external sources of knowledge, like design consultancies. Innovation literature has given limited consideration to the strategic role that design consultancies can play in the innovation efforts of their clients. A...
conference paper 2013
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Calabretta, G. (author), Gemser, G. (author), Wijnberg, N.M. (author), Hekkert, P.P.M. (author)
To contain risks and increase the profitability of innovation efforts, firms frequently engage in joint innovation activities with external sources of knowledge, like design consultancies. Innovation literature has given limited consideration to the strategic role that design consultancies can play in the innovation efforts of their clients. A...
conference paper 2013
document
Calabretta, G. (author), Gemser, G. (author), Wijnberg, N.M. (author), Hekkert, P.P.M. (author)
To contain risks and increase the profitability of innovation efforts, firms frequently engage in joint innovation activities with external sources of knowledge, like design consultancies. Innovation literature has given limited consideration to the strategic role that design consultancies can play in the innovation efforts of their clients. A...
conference paper 2013
document
Calabretta, G. (author), Gemser, G. (author), Wijnberg, N. (author), Hekkert, P.P.M. (author)
Innovation and design literature have given limited consideration to the strategic role of design consultancies in the innovation processes of their clients. A plausible explanation is the difficulty to assess the quality of design consultancies’ output, given the intangibility of the output itself and the difficulty of connecting a knowledge...
conference paper 2012
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