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Visser, M.C. (author), Gattol, V. (author), Van der Helm, R. (author)
Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still...
journal article 2015
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Van Bommel, H.W.M. (author)
The need to pay attention to social and environmental aspects in the supply network of companies is hardly discussed anymore. But how a good strategy and related activities can be selected and implemented is a question that remains. Strategies and activities found in practice seem to be based on ad hoc decisions and not systematic and rational...
conference paper 2010
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Dissanayake, G. (author), Sinha, P. (author)
There has been a significant increase in volume of new clothing sales over the last ten years; indeed it is the fastest growing waste in household waste stream, raising the potential for a similar increase in volume of textile waste dispose in landfill sites and the resultant harm to the environment. As volume of throwaway fashion increases and...
conference paper 2010