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Ludden, G.D.S. (author), Schifferstein, H.N.J. (author), Hekkert, P. (author)
When people encounter products with visual-tactual incongruities, they are likely to be surprised because the product feels different than expected. In this paper, we investigate (1) the relationship between surprise and the overall liking of the products, (2) the emotions associated with surprise, and (3) the long-term effects of surprise. We...
journal article 2012
document
Ludden, G.D.S. (author), Kudrowicz, B.M. (author), Schifferstein, H.N.J. (author), Hekkert, P.P.M. (author)
When information from two or more sensory modalities conflicts, this can evoke a surprise reaction as well as feelings of amusement, interest, confusion or disappointment. In concurrence to joke theory, we argue that people appreciate and enjoy appropriate incongruities that can be related back to the product, whereas they are confused by and...
journal article 2012