Eco-efficient Value Creation: An Alternative Perspective on Packaging and Sustainability

The classical sustainability perspective on packaging is to reduce the environmental impact or eco burden of the packaging, using life cycle assessment to evaluate different design alternatives. Simultaneously, the classical marketing perspective on packaging is to generate value through differentiation, for instance, by providing additional...

Practices of a "green" front end of innovation; A gateway to environmental innovation

Activities in the fuzzy front end of the innovation process (FFE) are the root of success for any company hoping to compete on the basis of innovations. Considering the importance of the FFE, it would seem logical to bring the environmental considerations already to the activities of the early stages of the innovation process in order to...