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Wever, R. (author), Goemans, M. (author), Bork, S. (author)
Multinationals wanting to sell eco-friendly products are advised by the green-marketing literature to apply a socalled linked-benefit strategy [1, 2, p.121], which describes attributes of a product (or service) that are positive for the environment and links those to benefits for the consumer (e.g. convenience, cost-savings). This paper reviews...
conference paper 2009
Verdoes, D. (author)
doctoral thesis 1991