The importance of innovation adoption and generation in linking entrepreneurial orientation with product innovation and farm revenues: The case of vegetable farmers in West Java, Indonesia

The growth of modern agrifood markets, especially in Indonesia, has stimulated entrepreneurially oriented farmers to seize business opportunities through innovation. This paper aims to investigate in a dynamic agrifood market if entrepreneurial orientation enhances innovation adoption and generation and if both of these actions enhance...

The impact of entrepreneurial orientation on innovation adoption and innovation generation, and ultimately performance of vegetable farmers in West Java, Indonesia

In emerging high value markets, farmers are challenged by growth options. They can benefit from the growth options depending on their entrepreneurial orientation and how they engage in product quality improvement through adopting and generating innovations. Our study investigates the combined effects of entrepreneurial orientation and innovation...