Big Things come in Small Packages: Developing a Launch Strategy for the World's Smallest Condensing Boiler

The Magic Boiler Company (henceforth TMBC) is a start-up company. Apart from trading on a small scale, it has a limited operating history. The company originally focused on developing a micro-CHP system, but after a while, its founders decided to first develop a technically less-complicated condensing boiler: the Nano30. Because TMBC had managed...