A Study of City Branding on the Chinese Resource-based Cities: The Case of Heilongjiang Province

"Ecological modernization" derives from the discussion over the global warming and environmental deterioration. All these changes are accused of the over-rapid progress of urbanization. As one of the fastest-growing countries, the developmental way of China attracts wide attention. Heilongjiang lies in the northernmost part of China and...

Economic revitalization and city branding practices in the old industrial base in northeast China

The old northeastern industrial base, including Liaoning province, Jilin province and Heilongjiang province, used to be the most developed areas in China back in 1980s. Now they are going through a tough time in recent years. GDP growth rate of the northeast kept declining and below national average in the past ten years. Liaoning, the biggest...