Searched for: +
(1 - 1 of 1)
document
Van der Voort, L. (author)
This graduation thesis focuses on examining the possibilities of developing a mix your own (MYO) concept, as part of a project initiated by FrieslandCampina. FrieslandCampina developed a new route to market, focusing on teenagers and young adults in the emerging middle class of Southeast Asia. The new route to market consists of a dairy-based...
master thesis 2014