Leadership to Elevate Design at Scale: balancing conflicting imperatives

Little is known about how design leaders foster design excellence “at scale” within large organizations. To bridge this gap, this article reports on interviews with 59 senior design leaders. Using a paradox perspective to frame the findings uncovers major challenges when leading design teams inside large organizations. It also identifies five...

Using Dynamic Capabilities in an actionable tool as a vehicle to initiate design-driven innovation

In order to become more innovative, corporations are increasingly turning to design-driven innovation capabilities. These capabilities are dynamic: they influence the way companies run their business and how companies create, capture and deliver value. Building design capabilities has proven difficult, given the tacit nature of design practice...

Ford Service Innovation: Appropriately growing towards designing services

<b>Introduction: </b>The context of mobility is changing rapidly and new mobility solutions are gaining momentum. Ford is expanding towards an auto and a mobility company and experiments with offering mobility solutions. These experiments should help Ford in discovering emerging opportunities. Traditional product development is not suitable for...

A future baggage reclaim: innovating around the passenger at the A-area

With the growing amount of passengers, airlines and airports in the aviation industry nowadays, airports are constantly trying to differentiate themselves in the market. To accomplish this differentiation, there is an increasing focus on the passenger experience. Amsterdam Airport Schiphol (AAS) currently experiences capacity problems that...

Human-Centered Systemic Innovation to a Circular Economy: A Case Study in Male Grooming

This thesis explores a human-centered approach to innovating towards the circular economy, using the design concept of product-service-economic systems (PSES)

UCD4SME: Small to Medium-sized Enterprises involving their users and clients for product innovation

An increasing number of Small to Medium-sized Enterprises (SMEs) starts to realize the opportunities offered by User-centred Design (UCD). The issue is that our understanding of UCD either comes from large companies or is developed in an academic setting, without taking SMEs into account. This research project demonstrates that in order to make...

Novus Voltus et elit Consilium ( ‘New features and focus strategy’ )

This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...

Towards a different view on ship design: The development of ships observed through a social?technological perspective

The research this paper reports on aims to develop a design and engineering strategy for complex ships in between incremental and radical innovation. The majority of European ship-design industry concentrates on the development of complex, one-off ‘specials’ for the offshore industry, like dredgers, drill ships, pipelaying ships, et cetera. This...

OUT-SIDE-IN: An approach for value creation by stakeholder participation in exploratory innovation projects

Participation of customers in innovation supports the creation of business value. Especially if the customers and other stakeholder take part in the fuzzy front end of innovation. But how can a set-up of the project, the project scenario, best support the interaction. The result of this graduation project is the project approach for the...

Design a foldable passive seating device for the event market

The design process of this graduation project is inspired on the “Model of the Product Innovation Process” (Buijs and Valkenburg, 2005). The five-stage product innovation model consists of product use, strategy formulation, design brief formulation, product development and product launch. This project covers the first four stages of the...

Developing a tailor-made empathic design tool

Albert Heijn is the largest chain of supermarkets in the Netherlands. Since a few years they also have a non-food department that focuses on offering non-food products to the customer, next to their large assortment of food products. The assignment is to help this department to design more surprising and innovative non-food products. While ...

Eco-efficient Value Creation: An Alternative Perspective on Packaging and Sustainability

The classical sustainability perspective on packaging is to reduce the environmental impact or eco burden of the packaging, using life cycle assessment to evaluate different design alternatives. Simultaneously, the classical marketing perspective on packaging is to generate value through differentiation, for instance, by providing additional...

Paradoxes of innovation and architectural design: A model of design knowledge generation in architectural practices

What are the organisational paradoxes that beset the design process in architectural firms? As innovative knowledge workers and system integrators architects are often called upon to produce innovative and custom designed buildings. Architects can be characterized as knowledge intensive professionals who help to lead innovation. However, most of...

Sustainability's relationship with product design education

This paper shares the experiences of delivering dedicated curriculum in sustainable design (BA & MA Programmes at the University for the Creative Arts) and integrating sustainability into already congested Product Design Programmes (BA & BSc Programmes at the University of Hertfordshire). With the former sustainability is the key driver for...

The fragility of human-centred design

In human-centred design (HCD), researchers and designers develop products in cooperation with the potential users of these products. They attempt to give users a voice or a role in their projects, with the intention of developing products that match users' needs and preferences. This approach is especially interesting in the information and...

Design evaluation by combination of repeated evaluation technique and measurement of electrodermal activity

Consumer product design needs design evaluation for obtaining information about consumers’ preferences and liking to optimize market success. Such evaluations are usually conducted in simple single-shot studies where consumers only once have to evaluate, for instance, the attractiveness of a design. However, innovative designs often break common...