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Van der Kooij, L.A.L. (author)The mission statement of KLM claims it wants to become the most ‘customer-centric, innovative and efficient European network carrier’, emphasizing the importance of innovation in the corporates’ long-term strategy. Becoming truly innovative requires KLM to unlock all its innovation potential of their employees to secure that all internal...master thesis 2016
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Qian, T. (author)This report has multiple purposes and is foremost intended to initiate the first phase of the design process by analyzing the group Jiejian to a get a general idea of the group and its service. Apart from getting to know the group and its service, this report is also intended to show the way I approached the formation the vision of our user and...master thesis 2016
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Sheu, M.Y. (author)This graduation assignment aimed to improve product launch from within PSL through analyzing PSL’s innovation process and evaluating the existing structure. The research was conducted through observation, interviews, and creative sessions. Many areas of improvement were identified. PSL does not have a product manager, thus no one is responsible...master thesis 2016
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Wu, H.C. (author)The objective of this project is to design a service solution for the Chinese LED lighting market with a focus on home environment.master thesis 2016
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Rodriguez-Romero, L. (author)Tulipán is a Unilever margarine family brand focused on childrens' nutrition and taste, mainly targeting mothers with young children. Despite having a very strong brand equity, online was never a priority and therefore their online presence and online brand awareness very week. This was not an issue until very recently, when digital became a key...master thesis 2015
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Wijnveldt, D. (author)REV’IT!, a Dutch company that creates motorcycle apparel. The challenge REV’IT! is facing is how to effectively communicate with their end users and enhance their brand equity. The preference of REV’IT! lies in an online solution that builts upon their value: Inspire to ride. Therefore, the assignment was formulated as follows: How can REV’IT!...master thesis 2015
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Butter, G.G.J. (author)Adjuvo Motion is focused on solving the problem of too little treatment of stroke patients in outpatient care. Adjuvo Motion offers a combination of a patented robotic brace and an e-health service developed for home rehabilitation. This product service combination will ensure that stroke patients are treated at home with the same care as they...master thesis 2015
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Van Herk, S. (author)In 2008, Thomas Brinkman founded MyOrder as a solution for delayed services in catering. He developed a mobile application that allowed users to order products, without having to wait for a waiter. MyOrder gradually expanded and in 2014 more than 14.000 merchants were connected to its platform. On the user side however, the adoption rate was...master thesis 2015
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Runderkamp, J. (author)Retail is in transition. District shopping centers have a hard time. Rapid developments in technology and the increasing influence of a new generation, are fundamentally changing retail in all it’s appearances. Shopping Center Schalkwijk is one of these centers that is facing a problematic future. A lot of retail areas in the Netherlands are in...master thesis 2015
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Baas, V.J.K. (author)Lantor BV (Est. 1959) develops, manufactures and sells functional specialty products based on nonwovens for a variety of technical and industrial applications. In an attempt to find a market for new products in an early stage, one of the company’s latest technologies was developed using input from (potential) buyers and partners in a variety of...master thesis 2015
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Baas, V.J.K. (author)Lantor BV (Est. 1959) develops, manufactures and sells functional specialty products based on nonwovens for a variety of technical and industrial applications. In an attempt to find a market for new products in an early stage, one of the company’s latest technologies was developed using input from (potential) buyers and partners in a variety of...master thesis 2015
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- Van der Weijden, W.M. (author) master thesis 2015
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Damen, P.A.W. (author)This thesis study aims to deliver a ‘market entry strategy’ for Shell to enter the UK road transport market with its new LNG (Liquefied Natural Gas) product. The project includes the delivery of a B2B marketing strategy, a pricing strategy and a ‘route-to-market’ strategy.master thesis 2015
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Jansen, C. (author)To date, the 120 official Scotch & Soda stores deliver a more engaging brand experience to the customer than the website. From the interior design to the trained store staff (supported by the Scotch Academy), customers can participate in and are exposed to an experience that is not currently being realized through the online channel. The retail...master thesis 2014
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Konstantelos, S. (author)The European downstream oil sector has seen drastic changes over the past years and particularly after 2008 and the outbreak of the financial crisis. The developments which have taken place have put the sector under serious pressure, which was mainly felt by the European refining industry. In a nutshell, the industry has been greatly affected by...master thesis 2014
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Tu, S. (author)Since 2011, in terms of Women’s training business, Nike has relied upon a brand tool called Nike Training Club (NTC). This brand tool has evolved from a fitness phone application to a complete ecosystem that encompasses for instance the NTC trainers, the NTC social media channels and the NTC fitness classes. Following the expansion of this brand...master thesis 2014
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Qavami Tehrani, M. (author)New technologies create a network of complementary producers and consumers around themselves. Researchers have been investigating the effects of such networks on end-users and called them “Network Externalities”. These network externalities are either direct or indirect. There have been no prior researches on negative and indirect consequences...master thesis 2014
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Sturm, C.H.M. (author)In Dutch urban development practice the emphasis is shifting toward incremental development processes and private sector-led development. Being long term oriented the investor is commonly considered the central actor in future urban development. However, it insight is needed in how the investor can be committed to incremental urban redevelopment...master thesis 2014
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Galama, D.H. (author)Over the last three years, the organisations activities have expanded along with its growth. Comparing literature to insights has led us to conclude that De Groene Zaak should increase strategic focus. By assessing core values, strengths and weaknesses, success factors for societal influence, trends and the market we developed a new...master thesis 2014
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Van der Blom, J.G. (author)As a result of rising operational costs, economic uncertainties and fierce competition KLM is pressurized on their European network. The ‘all-fits-one’ approach KLM precedes is no longer viable seen from an economic and customer point of view. Customer demand increased value for money, while KLM tries to further optimize its current way of...master thesis 2014