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Jansen, C. (author)
To date, the 120 official Scotch & Soda stores deliver a more engaging brand experience to the customer than the website. From the interior design to the trained store staff (supported by the Scotch Academy), customers can participate in and are exposed to an experience that is not currently being realized through the online channel. The retail...
master thesis 2014
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Konstantelos, S. (author)
The European downstream oil sector has seen drastic changes over the past years and particularly after 2008 and the outbreak of the financial crisis. The developments which have taken place have put the sector under serious pressure, which was mainly felt by the European refining industry. In a nutshell, the industry has been greatly affected by...
master thesis 2014
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Tu, S. (author)
Since 2011, in terms of Women’s training business, Nike has relied upon a brand tool called Nike Training Club (NTC). This brand tool has evolved from a fitness phone application to a complete ecosystem that encompasses for instance the NTC trainers, the NTC social media channels and the NTC fitness classes. Following the expansion of this brand...
master thesis 2014
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Qavami Tehrani, M. (author)
New technologies create a network of complementary producers and consumers around themselves. Researchers have been investigating the effects of such networks on end-users and called them “Network Externalities”. These network externalities are either direct or indirect. There have been no prior researches on negative and indirect consequences...
master thesis 2014
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Sturm, C.H.M. (author)
In Dutch urban development practice the emphasis is shifting toward incremental development processes and private sector-led development. Being long term oriented the investor is commonly considered the central actor in future urban development. However, it insight is needed in how the investor can be committed to incremental urban redevelopment...
master thesis 2014
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Galama, D.H. (author)
Over the last three years, the organisations activities have expanded along with its growth. Comparing literature to insights has led us to conclude that De Groene Zaak should increase strategic focus. By assessing core values, strengths and weaknesses, success factors for societal influence, trends and the market we developed a new...
master thesis 2014
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Van der Blom, J.G. (author)
As a result of rising operational costs, economic uncertainties and fierce competition KLM is pressurized on their European network. The ‘all-fits-one’ approach KLM precedes is no longer viable seen from an economic and customer point of view. Customer demand increased value for money, while KLM tries to further optimize its current way of...
master thesis 2014
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Noom, L.A. (author)
master thesis 2014
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Plijnaar, G.M. (author)
master thesis 2014
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Kamalapurkar, A.P. (author)
We propose a new concept called the Company Innovation System in this thesis. Company Innovation System (CIS) is the network of stakeholders in a firm for the generation, adoption and use of innovation within companies. CIS is developed building on three existing state-of-the arts. Josef Schumpeter’s idea that says innovation is a process...
master thesis 2013
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Vogel, M. (author)
Dutch company Ven & Vogel is a shoe company which launched it first shoe in November 2012. This first model is called SuperKoeien, a hairy leather shoe, completely produced in Kenya, from cow to shoe. Because Ven & Vogel communicated many stories to its consumers, the main reason why people bought the shoes is hard to pinpoint and therefore they...
master thesis 2013
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Van Schijndel, T.J. (author)
Philips offers a range of mother and child care products under the name of Philips AVENT. As Philips AVENT is the company’s brand for baby feeding, Philips Design sees a potential link with innovation opportunities for optimizing nutrition and partnering with families in the NICU and strengthening the business of Philips AVENT with a market...
master thesis 2013
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Van Willigen, G. (author)
ZeeZout is a young Dutch company focused at events in the (underground) house music. A strong believe in music as common ground between people leads ZeeZout as a growing brand in the Dutch electronic music scene. With different events throughout the Netherlands, ZeeZout is striving to build a strong brand in house music, both through earning the...
master thesis 2013
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Studer, B. (author)
This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...
master thesis 2013
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Wortel, M.C. (author)
The Master’s programme Industrial Ecology is jointly organised by Leiden University and Delft University of Technology. Sustainable development is a young, developing field in which many standards, certificates, and initiatives are spawning. Companies are expected to work on sustainable development by its customers, investors, and society in...
master thesis 2013
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Bauer, C. (author)
Wealth, prosperity and sustainable economic growth for future generations are topics which today’s policy makers and society have to deal with on an everyday basis. Radical technologies, disrupting incumbent technological and societal regimes play an important role in realizing these advances. Entrepreneurial innovation has been identified as...
master thesis 2013
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Post, D.J. (author)
Getting to know the ins and outs of a growing creative company was the foundation for a growth strategy that will help JAM grow on their own terms. Guided by a measurable model that addresses all the issues that need to be resolved in order to ensure sustainable growth. everal steps were taken to ensure the relevance of the strategy. An analysis...
master thesis 2013
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Palazzo, F. (author)
This project was commissioned to investigate and assess the market potential of Gotcha’s new modules for pantograph monitoring and to deliver strategic advice on how to turn them into commercially successful products. The problem was tackled by carrying out an analysis of the internal and external environments and by conducting an in-depth...
master thesis 2013
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Bos, G.A. (author)
This thesis represents a graduation project that was done for the early stage startup: Spaac. The alternative title is: A Design Intervention to Stimulate E-Bike Acceptance. A bicycle was designed to appeal to young commuters that currently do not ride e-bikes because of the social stigma. The Cultural Strategy of Douglas Holt was used to come...
master thesis 2013
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Dimitrakou, I. (author)
master thesis 2013
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