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Noom, L.A. (author)
master thesis 2014
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Plijnaar, G.M. (author)
master thesis 2014
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Kamalapurkar, A.P. (author)
We propose a new concept called the Company Innovation System in this thesis. Company Innovation System (CIS) is the network of stakeholders in a firm for the generation, adoption and use of innovation within companies. CIS is developed building on three existing state-of-the arts. Josef Schumpeter’s idea that says innovation is a process...
master thesis 2013
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Vogel, M. (author)
Dutch company Ven & Vogel is a shoe company which launched it first shoe in November 2012. This first model is called SuperKoeien, a hairy leather shoe, completely produced in Kenya, from cow to shoe. Because Ven & Vogel communicated many stories to its consumers, the main reason why people bought the shoes is hard to pinpoint and therefore they...
master thesis 2013
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Van Schijndel, T.J. (author)
Philips offers a range of mother and child care products under the name of Philips AVENT. As Philips AVENT is the company’s brand for baby feeding, Philips Design sees a potential link with innovation opportunities for optimizing nutrition and partnering with families in the NICU and strengthening the business of Philips AVENT with a market...
master thesis 2013
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Van Willigen, G. (author)
ZeeZout is a young Dutch company focused at events in the (underground) house music. A strong believe in music as common ground between people leads ZeeZout as a growing brand in the Dutch electronic music scene. With different events throughout the Netherlands, ZeeZout is striving to build a strong brand in house music, both through earning the...
master thesis 2013
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Studer, B. (author)
This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...
master thesis 2013
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Wortel, M.C. (author)
The Master’s programme Industrial Ecology is jointly organised by Leiden University and Delft University of Technology. Sustainable development is a young, developing field in which many standards, certificates, and initiatives are spawning. Companies are expected to work on sustainable development by its customers, investors, and society in...
master thesis 2013
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Bauer, C. (author)
Wealth, prosperity and sustainable economic growth for future generations are topics which today’s policy makers and society have to deal with on an everyday basis. Radical technologies, disrupting incumbent technological and societal regimes play an important role in realizing these advances. Entrepreneurial innovation has been identified as...
master thesis 2013
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Post, D.J. (author)
Getting to know the ins and outs of a growing creative company was the foundation for a growth strategy that will help JAM grow on their own terms. Guided by a measurable model that addresses all the issues that need to be resolved in order to ensure sustainable growth. everal steps were taken to ensure the relevance of the strategy. An analysis...
master thesis 2013
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Palazzo, F. (author)
This project was commissioned to investigate and assess the market potential of Gotcha’s new modules for pantograph monitoring and to deliver strategic advice on how to turn them into commercially successful products. The problem was tackled by carrying out an analysis of the internal and external environments and by conducting an in-depth...
master thesis 2013
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Bos, G.A. (author)
This thesis represents a graduation project that was done for the early stage startup: Spaac. The alternative title is: A Design Intervention to Stimulate E-Bike Acceptance. A bicycle was designed to appeal to young commuters that currently do not ride e-bikes because of the social stigma. The Cultural Strategy of Douglas Holt was used to come...
master thesis 2013
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Dimitrakou, I. (author)
master thesis 2013
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Li, R. (author)
PostNL Parcels (PNP) is the market leader in the Dutch domestic parcels market. This booming market is growing with almost 11% per year in revenue. PNP can keep up with this trend due to shipment volumes provided by its larger business senders belonging to the Key Account Managers. However, with the middle and smaller business senders PNP is...
master thesis 2013
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Berghuis, M.E. (author)
Based on the research to the opportunities in the civil engineering sector, there can be concluded that the amount and the types of the opportunities differs per project category. The most striking aspect in the elaboration of the different opportunities is that the most influential opportunities are (partly) driven by impacts on external...
master thesis 2013
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De Vries, E.J.J. (author)
Jumbo Supermarkten is the second largest Dutch supermarket chain. Currently their product assortment is merely dependent on store size. However, in the future Jumbo would like to differentiate on local wishes and needs. In this graduation project is analyzed what the possibilities and restraints are of determining the assortment by a store’s...
master thesis 2013
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Meekes, M.R. (author)
Participation of customers in innovation supports the creation of business value. Especially if the customers and other stakeholder take part in the fuzzy front end of innovation. But how can a set-up of the project, the project scenario, best support the interaction. The result of this graduation project is the project approach for the...
master thesis 2013
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Van Lankveld, B.G.J. (author)
My company wanted to find a market in which their product has a lot of potential and where they are likely to sell more units. They were looking for ideas and solutions regarding the development of a new variant of it that would have a right to exist in the new market. Besides the alterations to the product’s functionality, they also wanted a...
master thesis 2013
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Netten, J.P. (author)
Because of the risks involved in financing in new high-tech, high-growth ventures, one of the few funding sources available is venture capital. Venture Capital firms are businesses that are owned and managed by venture capitalists (VCs). Within these firms the VCs manage Venture Capital funds, one VC or Venture Capital firm can manage multiple...
master thesis 2013
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Roelfsema, T.J.H.G. (author)
Rebbl is an e-mobility company, based in Aduard, the Netherlands. The company was founded in 2009 by two entrepreneurs, who saw an opportunity for creating unique electric vehicles for a niche market. Their company’s core business has been the conversion of conventional internal combustion-engine (ICE) cars to battery electric vehicles (EVs)....
master thesis 2013
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