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Jiang, S. (author)
Sponsored by Unilever, this project was originated in the department of Packaging, aiming at developing strategic packaging advice for brand X’s men’s face care category in China. The main goal of this project was to give recommendations for the packaging team to develop attractive and suitable packages for the brand X. Brand x is a face care...
master thesis 2011
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Visser, R.A. (author)
This graduation assignment was assigned by Peeters Produkten BV, a firm that is known for its expertise in producing chocolate spreads of which ‘Duo Penotti’ is the most renowned. Though first steps have been taken, the firm’s approach to tackle sustainability issues is not yet on strategic level. Hence, the task was given to come up with a...
master thesis 2011
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Shamshiri, A. (author)
master thesis 2011
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Van Enk, C.E.W. (author)
A transforming world The world is transforming as geographical locations are becoming less important as communication and transport facilities are expanding their domains, becoming increasingly efficient. The trend is clear; nations are opening their doors for people, trade, and knowledge in order to get involved in the world economy. We are now...
master thesis 2011
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Subramanian, S. (author)
Product lifecycles are becoming increasingly short in several industries. This has implications on the way companies are able to organize and adapt their operations. This thesis explores how supply chains can be reconfigured to adapt to such changes over the product life cycle. The main research questions are defined as: 1. What are the...
master thesis 2011
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De Vries, J. (author)
This thesis investigates how co-creation can be a suitable strategy for product development. It resulted in a product innovation strategy where co-creation is the core strategy and will lead to several tasks and steps needed to take in order to develop new products. The product innovation strategy is designed for the company We Beat The Mountain...
master thesis 2011
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Van Dalen, R.B.K. (author)
3M is an American company that was founded in 1902 in Minnesota. Their business originally started with mining (Minnesota Mining and Manufacturing) but they soon switched to the more profitable production of sandpaper. 3M is a technology and science based company with a very wide portfolio of products. It has more than 80.000 employees and over...
master thesis 2011
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Verdoorn, R.S. (author)
Design research often falls victim to desires of describing an universal and perfect model of reality. The problem is that when one tries to describe a system (e.g. grassroots innovation methodologies) there is always a level of selection in considered factors. This selection alone, while logical and necessary, will prevent generalist and...
master thesis 2011
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Halbmeijer, M. (author)
The following study tends to conceptualize the desired price x quality level for the submitted proposals by project developers, during area development competitions under the EU tendering law in a non-public procedure, according to all involved actors. The target is to find the most suitable business strategy for a project developer to enter...
master thesis 2011
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Van Langelaar, C.M. (author)
We all have walked on a street when suddenly someone comes over to you asking for directions. Sometimes, people do not know where they are and they do not know how to reach their destination. They are lost. However, people should not depend on others to find their way. The urban fabric should be legible enough to find one’s way. The problem...
master thesis 2011
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Sazci, T.O. (author)
Dassault Systèmes (“DS”) is a leading company focused on 3D design and Product Lifecycle Management (“PLM”) software. PLM is the process of managing the entire lifecycle of a product starting from its conceptual creation, through design and manufacture, to its service and disposal. PLM integrates people, data and processes with business systems...
master thesis 2011
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Kornmann, E.D. (author)
This is the final report of a graduation project at Delft University of Technology, faculty of Industrial Design Engineering. The project is executed in collaboration with the Dutch company Blue Fish Bags. The project was born through the ambition of Blue Fish Bags to develop a private label. Being a company that develops collections of bags...
master thesis 2010
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Poldermans, N. (author)
This master thesis covers the creation of a strategy to move Hello Paper towards new categories.
master thesis 2010
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Kang, L. (author)
The purpose of this graduation project is to create the brand image of Virus Free Air and to integrate the brand image into Virus Free Air’s communication process while visualizing the brand image. The brief was to explore what Virus Free Air should could potentially offer the elderly home market in the future. The main aspects of this...
master thesis 2010
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Pillich, M.F.L.M. (author)
The Magic Boiler Company (henceforth TMBC) is a start-up company. Apart from trading on a small scale, it has a limited operating history. The company originally focused on developing a micro-CHP system, but after a while, its founders decided to first develop a technically less-complicated condensing boiler: the Nano30. Because TMBC had managed...
master thesis 2010
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Muliuolyte, J. (author)
The graduation project is called “City, catch the time! Rediscovering socialist neighbourhoods in a new capitalist society”. The study case is Vilnius, capital of Lithuania. Focus of the project is socialist housing estates, known as microdistricts. In the beginning of the year I have stated that those housing estates constructed until 1990s in...
master thesis 2010
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Van Lier, H.W.L. (author)
In 2009, Evening Breeze acquainted a graduate student from the Delft University of technology to support the launch of their innovative Evening Breeze Canopi to the consumer market. In the initial assignment, Evening Breeze wished for winning strategies and tools for a successful introduction of the Evening Breeze Canopi in the consumer segment...
master thesis 2010
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Schoenmaker, A.J. (author)
In this graduation report companies who lack in having a clear and supported business strategy are offered a solution. This solution comes in the form of a business strategy forming tool: ForBuS. ForBuS is based on extensive literature research where the closed loop management system of Kaplan & Norton (2008) is used as basis. ForBuS is an...
master thesis 2010
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Zwamborn, R.P. (author)
This reports provides an entry strategy for Ambu in the Indian market for Airway Management. This strategy is based on a situation analysis of the company Ambu and a field research among hospitals in India. The project is done in cooperation with Designit, a Danish Design consultancy.
master thesis 2010
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Hesseling, E.A.C. (author)
This is a brief summary of a research which has been commissioned by the Royal Dutch Embassy in Rome in collaboration with the Technical University in Delft about the opportunities for designers from the Netherlands on the Italian design market. This research is conducted in 4 sectors in which Italy has an important position: The automotive...
master thesis 2010
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