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Martin, J.D. (author)
In spring 2010, Zilver Innovation initiated a project called “Design The New Business” . The aim of this project was to investigate how designers and business people are working together in new ways to solve the complex problems that businesses are facing today. The outcome of the project was a documentary that included interviews from design...
master thesis 2012
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Van Verseveld, H.C.W. (author), Weller, A.H.C. (author), Van Heemst, C. (author), Willems, J.A. (author)
Multidisciplinary Master Project In 2006, the Greater Concepción (Chile) experienced major flooding of the River Biobio with millions of dollars worth of damage as a consequence. This event was previously seen as a 1 in a 100 year event by the authorities. These conditions, however, are calculated to have a return period of about 20 years...
student report 2012
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Khanna, S. (author)
To begin with, I would like to ask you a question; do the following statements ring a bell? “Changing technology”, “evolution of the market”? I assume your answer is yes. If not, in any case I would like to share my experience with you, also something you could try. Type “changing technology evolution of markets”, these exact words, in a search...
master thesis 2012
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Van Braam Houckgeest, A.Q. (author)
Evidence was found for the partial explanation of firm succes from a new point of view: coherence. A positive relationship was found between coherence, a specific form of strategic fit between a core capabilities system, a way to play (strategy) and a product and service portfolio, and premium (above normal financial performance, measured by...
master thesis 2012
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Acevedo, A. (author)
Research of context and current situation of Driessen Aerospace, an engineering company in expansion and the division Galleys Europe with the objective of finding out how can can be influenced the management of innovation, collaboration and organizational culture towards innovation in all different locations taking into account the cultural...
master thesis 2012
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Xin, W. (author)
Photovoltaic (PV) technology has gained lot of attention these days, given the consideration of energy security and safety, as well as environmental pressure. As part of renewable energy technology, PV holds the potential to answer to the issues; like the increasing energy demand especially in urban environment and rural electrification. DSM as...
master thesis 2012
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Singh, G.V. (author)
UXUS has established itself as a design agency with a portfolio of award winning projects for clients in different market sectors. UXUS intends to establish itself as a strong player in the branded environments domain, which includes conceptualizing and designing different touch points in the customer’s journey of experiencing a brand. As an...
master thesis 2012
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Gaykema, R.W.A. (author)
This MSc. thesis is about the development of an integral user-centered and lean mobile application for KLM's cabin crew. In approximately 12 months the author has executed many deep internal analysis on KLM's inflight services operations, its organization and processes, the cabin attendants and its external environment. And in addition to all...
master thesis 2012
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Spreeuwers, B.A. (author)
A research into alternative development strategies of urban villages in China.
master thesis 2012
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Van Bergen, E.L. (author)
The assignment was to develop the brand proposition for Oto, a start-up beverage company developing a more sustainable, healthy, and convenient alternative to enhanced water beverages. These beverages are typically sold in plastic bottles, which are both expensive for the user and to the environment. To ensure that the brand connects with health...
master thesis 2012
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Stukas, D. (author)
In the master thesis ‘A Project for Valencia’ I observed the strategic spatial planning changes and a vast development of Valencian large urban projects in the last 20 years. Subsequently I estimated the effects of such processes in the current times of economy recession and real estate development stagnation and from my findings and...
master thesis 2012
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Willekes, E.E. (author)
This thesis was performed in cooperation with the Amsterdam-based strategy-consulting firm Spring Associates. This firm is specialized in providing strategic support for a wide range of companies in financial services, new business development and sustainability. However, Spring Associates is facing difficulties in efficiently attracting new...
master thesis 2012
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Wijnen, T.J. (author)
A strategy does not last forever. For companies it is recommended to analyze and renew their policy continuously. A company which is renewing its strategies and themselves is BR-ND. This company executes strategy transformations at an emotive (based on emotion) level. BR-ND has learned in their work that the support of the stakeholders of a...
master thesis 2012
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Jiang, S. (author)
Sponsored by Unilever, this project was originated in the department of Packaging, aiming at developing strategic packaging advice for brand X’s men’s face care category in China. The main goal of this project was to give recommendations for the packaging team to develop attractive and suitable packages for the brand X. Brand x is a face care...
master thesis 2011
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Visser, R.A. (author)
This graduation assignment was assigned by Peeters Produkten BV, a firm that is known for its expertise in producing chocolate spreads of which ‘Duo Penotti’ is the most renowned. Though first steps have been taken, the firm’s approach to tackle sustainability issues is not yet on strategic level. Hence, the task was given to come up with a...
master thesis 2011
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Shamshiri, A. (author)
master thesis 2011
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Van Enk, C.E.W. (author)
A transforming world The world is transforming as geographical locations are becoming less important as communication and transport facilities are expanding their domains, becoming increasingly efficient. The trend is clear; nations are opening their doors for people, trade, and knowledge in order to get involved in the world economy. We are now...
master thesis 2011
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Subramanian, S. (author)
Product lifecycles are becoming increasingly short in several industries. This has implications on the way companies are able to organize and adapt their operations. This thesis explores how supply chains can be reconfigured to adapt to such changes over the product life cycle. The main research questions are defined as: 1. What are the...
master thesis 2011
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De Vries, J. (author)
This thesis investigates how co-creation can be a suitable strategy for product development. It resulted in a product innovation strategy where co-creation is the core strategy and will lead to several tasks and steps needed to take in order to develop new products. The product innovation strategy is designed for the company We Beat The Mountain...
master thesis 2011
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Van Dalen, R.B.K. (author)
3M is an American company that was founded in 1902 in Minnesota. Their business originally started with mining (Minnesota Mining and Manufacturing) but they soon switched to the more profitable production of sandpaper. 3M is a technology and science based company with a very wide portfolio of products. It has more than 80.000 employees and over...
master thesis 2011
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