Fostering design policy in emerging economies: The challenge of Centro Design Rio

Design research often falls victim to desires of describing an universal and perfect model of reality. The problem is that when one tries to describe a system (e.g. grassroots innovation methodologies) there is always a level of selection in considered factors. This selection alone, while logical and necessary, will prevent generalist and...

Marketing strategies for project developers during area development competitions and recommendations for initiating future competitions

The following study tends to conceptualize the desired price x quality level for the submitted proposals by project developers, during area development competitions under the EU tendering law in a non-public procedure, according to all involved actors. The target is to find the most suitable business strategy for a project developer to enter...

Measure, understand and improve cities: Visualizing pedestrian flows to improve inner-city quality in Delft using GPS-tracking technology

We all have walked on a street when suddenly someone comes over to you asking for directions. Sometimes, people do not know where they are and they do not know how to reach their destination. They are lost. However, people should not depend on others to find their way. The urban fabric should be legible enough to find one’s way. The problem...

How Dassault Systèmes Benelux can enhance the acceptance of its PLM software solutions in product design offices?

Dassault Systèmes (“DS”) is a leading company focused on 3D design and Product Lifecycle Management (“PLM”) software. PLM is the process of managing the entire lifecycle of a product starting from its conceptual creation, through design and manufacture, to its service and disposal. PLM integrates people, data and processes with business systems...

New Product Development for Blue Fish Bags

This is the final report of a graduation project at Delft University of Technology, faculty of Industrial Design Engineering. The project is executed in collaboration with the Dutch company Blue Fish Bags. The project was born through the ambition of Blue Fish Bags to develop a private label. Being a company that develops collections of bags...

From Commodity to Service: Transforming a Paper Brand into a new Category

This master thesis covers the creation of a strategy to move Hello Paper towards new categories.

Proposal of Branding and Marketing Strategy of Virus Free Air

The purpose of this graduation project is to create the brand image of Virus Free Air and to integrate the brand image into Virus Free Air’s communication process while visualizing the brand image. The brief was to explore what Virus Free Air should could potentially offer the elderly home market in the future. The main aspects of this...

Big Things come in Small Packages: Developing a Launch Strategy for the World's Smallest Condensing Boiler

The Magic Boiler Company (henceforth TMBC) is a start-up company. Apart from trading on a small scale, it has a limited operating history. The company originally focused on developing a micro-CHP system, but after a while, its founders decided to first develop a technically less-complicated condensing boiler: the Nano30. Because TMBC had managed...

City, catch the time! Rediscovering socialist neighbourhoods in a new capitalist society: Case in Vilnius Lithuania

The graduation project is called “City, catch the time! Rediscovering socialist neighbourhoods in a new capitalist society”. The study case is Vilnius, capital of Lithuania. Focus of the project is socialist housing estates, known as microdistricts. In the beginning of the year I have stated that those housing estates constructed until 1990s in...

Launch of the Evening Breeze Canopi to the Dutch Consumer Market

In 2009, Evening Breeze acquainted a graduate student from the Delft University of technology to support the launch of their innovative Evening Breeze Canopi to the consumer market. In the initial assignment, Evening Breeze wished for winning strategies and tools for a successful introduction of the Evening Breeze Canopi in the consumer segment...

ForBuS: A Tool to Form a Business Strategy

In this graduation report companies who lack in having a clear and supported business strategy are offered a solution. This solution comes in the form of a business strategy forming tool: ForBuS. ForBuS is based on extensive literature research where the closed loop management system of Kaplan & Norton (2008) is used as basis. ForBuS is an...

Entering the Indian Airway Management market: A strategy for Ambu to enter the Indian market for Airway Management

This reports provides an entry strategy for Ambu in the Indian market for Airway Management. This strategy is based on a situation analysis of the company Ambu and a field research among hospitals in India. The project is done in cooperation with Designit, a Danish Design consultancy.

Nederlandse ontwerpers in Italië - een studie naar strategieën om succesvol de Italiaanse markt te betreden

This is a brief summary of a research which has been commissioned by the Royal Dutch Embassy in Rome in collaboration with the Technical University in Delft about the opportunities for designers from the Netherlands on the Italian design market. This research is conducted in 4 sectors in which Italy has an important position: The automotive...

Uncovering new business concepts within greenhouse industry in the Middle East

The effect of the financial crisis is definitely being felt in the greenhouse sector of the Netherlands. There has been a significant decrease in the trade of flowers, plants. The import of flowers and plants to the Dutch flower auctions, in January 2009 has dropped by 14% compared to January 2008. Import of plants dropped by 6% for this period,...

Strategy and Focus of the Firms: A study of their relationship in networks

This research analyzes whether there is a relationship between the strategy (entrepreneurial and market orientation) and the focus of the firms (explorative and exploitative) that determines the way in which spin-offs use their networks. The study includes data from 72 young-technology-based spin-offs within The Netherlands. The results show...

Development of a Co-creation Strategy Tool: For Fronteer Strategy

Design a Co-Creation tool for Fronteer Strategy complementing their current offer. The people at Fronteer Strategy have developed a tool for Cocreation called Rooftop. They knew that Rooftop worked well but they believed that they could benefit from a different and complementing tool in their portfolio. Co-creation, as a part of the more broad...

Catching the train: Sustainable development of a connection to the European high-speed train network in Copenhagen

Sustainable development of a connection to the European high-speed train network in Copenhagen.

Successful Real Estate Strategies For Multinationals

The main research question: "Which real estate strategies have been successful for Dutch multinationals, and what can be learned from these successful strategies for the future"? Methodology: In order to answer this research question, both theoretical and empirical research is necessary. The theoretical research consists out of three chapters:...