Searched for: +
(1 - 2 of 2)
document
Reis Oschery, M.I. (author)
The goal of the Get Green Vietnam! project is to instigate behaviour change in the Vietnamese middle class decision-making process for a more sustainable consumption. It is in the GG Vn project strategy to make use of the so-called ‘change agents’, as the main media to accomplish this objective. Ultimately the GG Vn wants to enable 1000 change...
master thesis 2013
document
Deiman, J. (author)
Vietnam has developed very fast over the past decades and is growing both in population and economic power rapidly. Especially the march of a middle-class is pushing the consumerism to a higher level; people have more money to spend on for example luxury items and food. Private food consumption is one of the most important areas with a big...
master thesis 2014