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Dai, T. (author), Zhuang, T. (author), Yan, J. (author), Zhang, Tong (author)
The cultural attributes of architecture in touristic cities are vital to city image building, city branding, and rebranding, as well as generating more economic profits for sustainable urban development, and protecting cultural sustainability. However, many studies on this theme focus on the singularity of architecture referring to its...
journal article 2018
Dai, T. (author), Hein, C.M. (author), Zhang, Tong (author)
This paper argues that a gap exists between the marketing of shore excursions and cruise tourists’ expectations of ‘local flavor’ experiences. The paper first establishes that this discrepancy exists, then aims to refine the focus of marketing and promotion, and finally proposes strategies for improving cruise tourists’ satisfaction....
journal article 2019