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Athanasopoulou, A. (author), de Reuver, Mark (author)
Business model tools are commonly used to describe and communicate business model ideas. However, studies do not sufficiently address whether and how business model tools support the early, exploratory phase in which new business models are initiated, conceptualized, assessed and planned. In this exploratory phase, offerings and addressable...
journal article 2020
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Athanasopoulou, A. (author), de Reuver, Mark (author), Nikou, Shahrokh (author), Bouwman, W.A.G.A. (author)
The automotive industry is experiencing a phase of rapid innovation, with emergent technologies underpinning the realisation of self-driving cars, increased use of data and data analytics, sensors to enable car components to connect to the Internet-of-Things and the use of alternative energy sources, such as electric vehicles. Such...
journal article 2019