Searched for: author:"Bergen, Lilly-Kyara"
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Bergen, Lilly-Kyara (author)
Nowadays, it is not enough for companies to only focus on their business operations and financial performance. ‘Doing good’ needs to be part of the business strategy as they must do their part in addressing the grand societal challenges. Cause related marketing (CRM) is one such strategy set to address this. CRM is a powerful tool used to...
master thesis 2020