Searched for: author:"Blijlevens, J."
(1 - 1 of 1)
document
Blijlevens, J. (author), Hekkert, P.P.M. (author), Thurgood, C. (author)
While some studies have shown that people prefer typical product designs, others have shown that people also like product designs that are new. To reconcile these contradictory findings, the design principle, ‘Most Advanced, Yet Acceptable’ proposes that people prefer a balance of both typicality and novelty in product designs. As an explanation...
conference paper 2014