Searched for: author:"Creusen, M.E.H."
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document
Creusen, M.E.H. (author), Pont, S.C. (author), Schoormans, J.P.L. (author)
This research is one of the first attempts to shed light on the influence of different lighting characteristics on consumer product perception. Study 1 looked at the influence of light level (i.e., brightness) and color temperature on consumer perception of a sneaker and a toaster. Study 2 assessed the influence of light diffuseness on consumer...
poster 2017
document
Luchs, M. (author), Scott Swan, K. (author), Creusen, M.E.H. (author)
conference paper 2014
document
Blijlevens, J. (author), Creusen, M.E.H. (author), Schoormans, J.P.L. (author)
The appearance attributes of designed products noted in the literature often reflect what designers themselves perceive in a product design. This present research, however, provides knowledge on how consumers perceive product appearance by identifying appearance attributes that consumers use to distinguish the appearances of durable products....
journal article 2009
document
Creusen, M.E.H. (author)
doctoral thesis 1998
Searched for: author:"Creusen, M.E.H."
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