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Thoring, K.C. (author), Bellermann, Frederik (author), Mueller, Roland M. (author), Badke-Schaub, P.G. (author), Desmet, P.M.A. (author)Emotion measurement is a vital aspect for new product development and product improvements (see e.g. P. Desmet & Schifferstein, 2012). Nowadays, new technological devices, data mining, and social media offer many opportunities to invigorate design research. This paper tries to combine both aspects by exploring the question, how new...conference paper 2016