Searched for: author:"Gattol, V."
(1 - 7 of 7)
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Visser, M.C. (author), Gattol, V. (author), Van der Helm, R. (author)
Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still...
journal article 2015
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Gattol, V. (author)
The work in this thesis investigates relatedness (as perceived by consumers) in mental representations of products. Just as other objects that are part of the physical world, products are represented in consumers’ minds in the form of concepts. Concepts hold consumers’ knowledge about a product. They consist of sets of features (concrete and...
doctoral thesis 2013
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Person, F.E.O.K. (author), Daalhuizen, J.J. (author), Gattol, V. (author)
In the present paper, we study the reported use of systematic and heuristic methods for 304 students enrolled in a master-level course on design theory and methodology. What to teach design and engineering students about methods is an important topic for discussion. One reason for this is that the experiences of design educators when using...
conference paper 2013
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Daalhuizen, J.J. (author), Person, F.E.O.K. (author), Gattol, V. (author)
Both systematic and heuristic methods are common practice when designing. Yet, in teaching students how to design, heuristic methods are typically only granted a secondary role. So, how do designers and students develop a mindset for using heuristic methods? In this paper, we study how prior knowledge (about heuristic methods and their usage)...
conference paper 2013
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Person, F.E.O.K. (author), Daalhuizen, J.J. (author), Gattol, V. (author)
Teaching students to use systematic design methods effectively is not straightforward. While method teaching often focuses on the procedural aspects of method usage (e.g., what steps to take and in what order), effectively using a systematic method entails more than following its ‘instructions’. As noted by Andreasen [1], students need to be...
conference paper 2012
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Daalhuizen, J.J. (author), Person, F.E.O.K. (author), Gattol, V. (author)
conference paper 2012
document
Gattol, V. (author), Sääksjärvi, M. (author), Carbon, C.C. (author)
Background: The authors present a procedural extension of the popular Implicit Association Test (IAT; [1]) that allows for indirect measurement of attitudes on multiple dimensions (e.g., safe–unsafe; young–old; innovative–conventional, etc.) rather than on a single evaluative dimension only (e.g., good–bad). Methodology/Principal Findings: In...
journal article 2011
Searched for: author:"Gattol, V."
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