Extending design leadership to innovation strategy: Roles and tools

Collaborating with Design Consultancy firms for Effective Strategic Decision-Making in New Product Development

To contain risks and increase the profitability of innovation efforts, firms frequently engage in joint innovation activities with external sources of knowledge, like design consultancies. Innovation literature has given limited consideration to the strategic role that design consultancies can play in the innovation efforts of their clients. A...

Balancing intuition and rationality for improving innovation decision-making: The role of design consultancies

To contain risks and increase the profitability of innovation efforts, firms frequently engage in joint innovation activities with external sources of knowledge, like design consultancies. Innovation literature has given limited consideration to the strategic role that design consultancies can play in the innovation efforts of their clients. A...

The Role of Design Consultants in Innovation Strategy Decisionmaking

To contain risks and increase the profitability of innovation efforts, firms frequently engage in joint innovation activities with external sources of knowledge, like design consultancies. Innovation literature has given limited consideration to the strategic role that design consultancies can play in the innovation efforts of their clients. A...

Improving innovation strategic decision-making through the collaboration with design consultancies

Innovation and design literature have given limited consideration to the strategic role of design consultancies in the innovation processes of their clients. A plausible explanation is the difficulty to assess the quality of design consultancies’ output, given the intangibility of the output itself and the difficulty of connecting a knowledge...