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Liu, Y. (author), van Marrewijk, A.H. (author), Houwing, E.J. (author), Hertogh, M.J.C.M. (author)
There has been recent academic interest in programs as value creation processes. Scholars focus particularly on the front end of programs as opportunities for clients to create value. At the front end, client and market partners can actively co-produce value through co-creation sessions. This paper investigates what stakeholders do in co...
journal article 2019