Towards user-oriented privacy for recommender system data: A personalization-based approach to gender obfuscation for user profiles

In this paper, we propose a new privacy solution for the data used to train a recommender system, i.e., the user–item matrix. The user–item matrix contains implicit information, which can be inferred using a classifier, leading to potential privacy violations. Our solution, called Personalized Blurring (PerBlur), is a simple, yet effective,...