Searched for: author:"Leder, H."
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document
Blijlevens, J. (author), Thurgood, C. (author), Hekkert, P.P.M. (author), Leder, H. (author), Whitfield, T.W.A. (author)
There is a lack of consistency regarding the scales used to measure aesthetic pleasure. They are often chosen ad hoc or derived from other research fields but never validated for design. Moreover, those scales often do not measure aesthetic pleasure in isolation, but instead include its determinants (e.g., novelty). Therefore, we developed a...
conference paper 2014
document
Carbon, C.C. (author), Michael, L. (author), Leder, H. (author)
Consumer product design needs design evaluation for obtaining information about consumers’ preferences and liking to optimize market success. Such evaluations are usually conducted in simple single-shot studies where consumers only once have to evaluate, for instance, the attractiveness of a design. However, innovative designs often break common...
journal article 2008